PRIVACY POLICY

Last updated: September 25, 2020                

INTRODUCTION.

Good Earth Lighting, Inc., an Illinois corporation (“GEL”, “we”, “us” or “our”), has an obligation to safeguard your personal information.  This  Privacy Policy (this “Privacy Policy”) describes how we process, collect, share and otherwise use personal information of individuals (“Personal Information”) when you use our services, applications, and products (collectively, “Services”) or use this website, www.goodearthlighting.com, and/or any other websites or subdomains of we own and operate (collectively, “Website”, “this Website” or the “Websites”). 

Our collection, use, sharing and processing of Personal Information is also subject to the Terms of Service for our Website located at https://www.goodearthlighting.com/terms-conditions (“Terms of Service”).

To the extent required under applicable laws, for purposes of this Privacy Policy, we process your Personal Information as a “controller” under certain data protection laws, including, without limitation, the European Data Protection Regulation (“GDPR”).

  1. ACCEPTANCE OF PRIVACY POLICY.

ALL USE OF OUR SERVICES AND WEBSITES IS GOVERNED BY THIS PRIVACY POLICY AND THE TERMS OF SERVICE AS WE MAY UPDATE OR MODIFY THEM FROM TIME TO TIME IN OUR DISCRETION.  

PLEASE READ THIS PRIVACY POLICY CAREFULLY to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services this Website and/or our other Websites.

BY ACCESSING OR USING OUR SERVICES, THIS WEBSITE AND/OR OUR OTHER WEBSITES, on behalf of yourself and/or your company or organization, you agree and consent to our practices, as described in this Privacy Policy, regarding the collection, use, processing and disclosure of your Personal Information. You are also agreeing to comply with the requirements contained herein.

This Privacy Policy may change from time to time. Your continued use of our Website after we make changes is deemed to be acceptance of those changes.  It is your responsibility to periodically check for updates.

  1. PROCESSING ACTIVITIES COVERED.

2.1  Information to Which this Privacy Policy Applies.

This Privacy Policy applies to Personal Information collected, stored, processed, disclosed, shared and/or used  (generally, “processed”) by us when:

  • You visit our Websites that display or link to this Privacy Policy.
  • You use our Services that display or link to this Privacy Policy.
  • You provide information through your use of our Websites or Services.
  • You visit our branded social media pages.
  • You or we send or receive communications, including e-mail, text and/or other electronic messages.
  • You interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Website.
  • You respond to any surveys that we might ask you to complete for research purposes or other purposes we may identify.
  • We collect such information by other means as described in this Privacy Policy.

2.2  Information to Which this Privacy Policy Does Not Apply.

This Privacy Policy does not apply to information collected by:

  • Us offline or through any other means, including without limitation, on any third party website, or
  • Any third party, including through any application or content (including advertising) that may link to or be accessible from or on this Website.

2.3.  Links from this Website.

This Website may contain links to other websites, applications and services maintained by third parties.  The information practices of such other services, or of social media networks that host our branded social media pages are governed by third parties’ privacy policies or statements, which we encourage you to review to better understand such third parties’ privacy practices. 

  1. WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW WE COLLECT IT.

3.1  Personal Information We Collect Directly from You. 

The information we collect from you on or through our Websites, which includes Personal Information, includes:

  • Information that you provide by filling in forms on our Websites, which includes name, email address, and phone number. This includes other information provided at the time you request additional information or request services. We may also ask you for information when you report a problem with our Websites.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Your search queries on our Websites.
  • When you use and interact with this Website, we automatically collect log files and other information about your device and your usage of this Website and other details of your visits to this Website, which may include traffic data, location data, other communication data, resources that you access and use on the Websites through cookies, web beacons or similar technologies, such as Internet Protocol (IP) addresses or other identifiers, which may qualify as Personal Information (please see Section 3.2, "Automatic Data Collection Technologies We Use" below).

3.2   Automatic Data Collection Technologies We Use.

As you navigate through and interact with our Websites, we use common information collection tools (including, without limitation, Google Analytics and PIWIK Analytics) to automatically collect information.  The information we collect automatically is statistical data and may include Personal Information, or we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties.  It helps us to improve our Websites and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns, store information about your preferences and use of our services, allow us to customize our Websites and recognize you when you return to our Websites, among other things. This information is collected through our use of cookies and other tracking technologies including:

  • Cookies (browser cookies) are small files of letters and numbers that we store on your browser or the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Websites.
  • Flash Cookies. Certain features of our Websites may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Websites. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, please see Section 5.2, “Choices about How We Use and Disclose Your Information”, below.
  • Log Files. When you access our Websites, our servers automatically record information sent from your browser, which may include your web request, Internet Protocol address, domain names, referring Uniform Resource Locator, browser type, browser language, and operating system; the date and time of your request and access; and Cookies that may uniquely identify your browser (collectively, “Usage Data”). We may combine Usage Data with Personal Information in a manner that enables us to trace Usage Data to an individual user, and may collect, use, preserve and disclose Usage Data in any manner that we may collect, use, preserve and disclose Personal Information as provided herein (whether Usage Data is combined with any Personal Information or otherwise). 
  • Web Beacons. Pages of our Websites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

3.3   Ways to Manage Cookies.

  1. Browser Settings.

As stated above, you can control or disable cookies in your web browser. How you disable cookies depends on which browser you use. All modern browsers allow you to change your privacy settings to prevent websites from planting cookies.

These settings will typically be found in your browser’s “options” or “preferences” menu or by using 'Help' option. In order to understand these settings, the following links may be helpful.

If you configure your browser to refuse to accept cookies, you may be unable to access certain parts of this Website and/or it may not function as intended.

  1. WHY WE PROCESS YOUR PERSONAL INFORMATION.

We process information that we collect from and/or about you, including Personal Information to perform services for you, to pursue our legitimate interests, and for other purposes, including:

  • To provide our Services, Websites and their content to you and allow you to review our services.
  • To provide you with information, products or services that you request from us. Where we do not have an account with you or provide you with any Services, we process your Personal Information based on our legitimate interest to operate and administer our Websites and to provide you with content you access and may request.
  • To provide you with customer support and communication.
  • For analytical purposes, which may include generate and analyze statistics about your use of the Website for operational and/or security purposes, measurement of effectiveness of our marketing activities, performance improvements, research, testing and other business purposes.
  • To notify you about changes to our Website or services we offer or provide through one or more of the Websites.
  • To allow you to use participate in interactive features on our Website.
  • To promote the security of our Website by verifying accounts and activity, investigating suspicious activities and enforcing our Terms of Service and policies to the extent necessary for our legitimate interests in promoting the safety and security of the systems and applications used by our Websites and to protect our rights and the rights of others.
  • To develop and improve our Website.

To send you marketing information, service recommendations and other non-transactional communications about us and our affiliates and partners, including information about our services necessary for our legitimate interest in conducting direct marketing or to the extent you have provided your prior consent, including without limitation, through requests made by you or use of built-in convenience features of the services we provide to you.

  • To cooperate with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Information to protect our rights or is necessary for our legitimate interest in protecting against misuse or abuse of our Websites, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes or to respond to lawful requests.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' services that may be of interest to you. If you do not want us to use your information in this way, you may opt out by emailing us at unsubscribe@goodearthlighting.com or by contacting us using the information in the “Contact Information" section on the Website.

  1. HOW WE USE OR SHARE YOUR INFORMATION.

5.1. Disclosure of Your Information.

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy or the Terms of Service:

  • To our subsidiaries and affiliates.
  • To contractors, service providers and other third parties we use to support our business. We may share Personal Information collected through our Services or Website with companies that perform services on our behalf, including companies that provide website development and hosting.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of all or any portion of GEL’ assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by GEL, or its affiliates, about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it. For example, if you give us information regarding your areas of interest in our Services.
  • With third-party social media networks, advertising networks and websites, which may also act as separate controllers, so that we can market and advertise on such third-party platforms and websites.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your Personal Information:

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request. We may disclose your personal information when we believe disclosure is appropriate to comply with the law or respond to a court order or subpoena; to prevent or investigate a possible crime, such as fraud or identity theft; or to protect the rights, property or safety of ourselves or others.  We reserve the right to report to appropriate law enforcement, governmental authorities and other third parties any activities that we, in good faith, believe to be harmful or unlawful, with or without providing notice to you
  • To enforce or apply our Terms of Service and other agreements.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of GEL, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

We may also disclose aggregated information about you and other users that does not identify you or any other individual, without restriction.

We will not otherwise distribute, sell, rent, transfer, or otherwise disclose your Personal Information to any third party, except as provided for in this Privacy Policy or with you consent.

5.2 Choices About How We Use and Disclose Your Information.

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your Personal Information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your Personal Information with unaffiliated or non-agent third parties for promotional purposes, you can also always opt-out by sending us an e-mail stating your request to privacy@goodearthlighting.com.
  • Links to Internet or Mobile Sites. Our Websites may contain links to Internet or mobile sites not owned or operated by us, including to sites featuring companies, products, services or news that may be of interest or to pages that we maintain on YouTube, Facebook, Twitter or other social media sites.  You should review the privacy and other policies of other Internet and mobile site providers carefully, as these policies may be different than the policies of our Websites.  We assume no responsibility or liability for any third party Internet or mobile site operator’s privacy practices.
  • Promotional Offers from the Us. If you do not wish to have your e-mail address/contact information used to promote our own or third parties' products or services, you can opt-out by sending us an e-mail stating your request to privacy@goodearthlighting.com. If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt out does not apply to information provided to GEL as a result of a product purchase, product service experience or other transactions.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way.

5.3  Choices for Personal Information.

We will ask for your consent prior to collecting or using Personal Information for any purpose other than those described in this Privacy Policy or other supplementary privacy notices. You may be given the option to opt out of some of our data-collection practices. If we propose to use Personal Information for any purpose other than those described in this Privacy Policy or other supplementary privacy notices, we will provide you with an effective way to opt out of such use. Please note that declining to submit Personal Information for any service may prevent us from being able to provide that service to you.

  1. STORAGE AND INTERNATIONAL TRANSFER OF PERSONAL INFORMATION.

The information that we collect from you may be transferred to, and stored at, a destination outside of your country of domicile. It may also be processed by employees, subcontractors and sub-processors (“Our Providers”) operating outside of your country of domicile who work for us, or on our behalf. Our Providers may be engaged in, among other things, the fulfilment of any requests and the provision of support services. By submitting your Personal Information, you agree to this transfer, storing or processing. We take steps we believe reasonably necessary so that your Personal Information is treated securely and in accordance with this Privacy Policy.

Your Personal Information is currently processed and stored in the United States. 

Please note, not all countries provide the same level of data protection.  In this event, we will ensure that the recipient of your Personal Information offers an adequate level of protection in the country in which it is processed.

  1. DATA RETENTION AND SECURITY.

7.1   Data Retention. 

We retain your Personal Information and information stored and collected through our Website and Services for as long as we have a business or tax need or as applicable laws, regulations, or government orders require. When your information is no longer necessary or relevant for the identified purpose or to fulfill a legal or business requirement, we will use reasonable commercial efforts to securely dispose of and destroy your information collected through the Website.

After expiry of the applicable retention periods, your Personal Information will be deleted. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further use of such Information.

7.2  Data Security.

We, or Our Providers on our behalf, follow generally accepted standards, including organizational, technical and physical measures to help safeguard against the accidental or unlawful destruction, loss, alteration and unauthorized disclosure of, or access to, the Personal Information we process or use. We are not responsible for circumvention of any privacy settings or security measures contained on this Website.

Any transmission of Personal Information is at your own risk. If you have any questions about the security of our websites, please contact us by using the information in the “Contact Information” section, below

If you have any questions about the security of our Websites, please contact us by using the information in the “Contact Information” section, below.

  1. YOUR RIGHTS.

8.1.  Your Rights

You have certain rights relating to your Personal Information, subject to local data protection laws. Depending on the applicable laws, these rights may include:

  • Right to Access. Making a request (sometimes referred to as a “data subject access request) to access your Personal Information at any time. This enables you to receive a copy of the Personal Information we hold about you and to check that we are lawfully processing it.
  • Right to Correct or Rectify. Request correction of the Personal Information that we hold about you. This enables you to have any incomplete or inaccurate Personal Information we hold about you corrected, although we may need to verify the accuracy of the new data you provide to us.
  • Right to Erase/Delete. Request erasure/deletion/removal of your Personal Information. This enables you to ask us to delete or remove your Personal Information where we do not have a valid reason to continue to process it. You also have the right to ask us to delete or remove your Personal Information where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your Personal Information to comply with local law. Please Note: we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Right to Object. Object to processing of your Personal Information where we are relying on a legitimate interest (or those of a 3rd party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Right to Restrict Our Processing. Request restriction of processing of your Personal Information. This enables you to ask us to suspend the processing of your Personal Information in the following scenarios: (a) if you want us to establish the accuracy of the data; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to process it.
  • Right to Transfer. Request the transfer of your Personal Information to you or directly to another controller. This right only applies to automated information which you initially provided consent for us to use or where we used the Personal Information to perform a contract with you.  We will (unless there is an exemption) assist you by securely transferring your Personal Information directly to another controller where technically feasible or by providing you with a copy in a structured commonly used machine readable format.
  • Right to Withdraw Consent. Withdraw consent at any time where we are relying on your consent to process your Personal Information. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of Personal Information to third parties for their direct marketing purposes in the preceding calendar year. We do not share Personal Information with third parties for their own direct marketing purposes.  California residents who have profiles on our Websites and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post on our Websites.

8.2.  How to Exercise Your Rights.

To exercise your rights, please contact us by using the information in the “Contact Information” section, below. We try to respond to all legitimate requests within a reasonable time period and will contact you if we need additional information from you in order to honor your request. Occasionally it may take us longer than anticipated, taking into account the complexity and number of requests we receive. If you are an employee of a customer of ours, we recommend you contact your company’s system administrator for assistance in correcting or updating your information.

8.3.  Your Preferences for Email and SMS Marketing Communications.  If we process your Personal Information for the purpose of sending you marketing communications, you may manage your receipt of marketing and non-transactional communications from us by clicking on the “unsubscribe” link located on the bottom of our marketing emails, by replying or texting ‘STOP’ if you receive SMS communications or by turning off push notifications on our apps on your device. Additionally, you may unsubscribe by emailing to unsubscribe@goodearthlighting.com or by contacting us using the information in the “Contact Information" section on the Website. Please note that opting out of marketing communications does not opt you out of receiving important business communications related to your current relationship with us, such as communications about our services being provided to you, service announcements or security information.

  1.  

9.1  Changes To Our Privacy Policy.

  We reserve the right, at any time, to change, modify, or revise this Privacy Policy and the privacy and security practices discussed herein. We will post any revised version of the Privacy Policy on our Websites. If we make any significant, material changes to the Privacy Policy, we will modify the date on which this Privacy Policy was last revised as set forth at the top of this Privacy Policy. You are responsible for periodically visiting our Websites and this Privacy Policy to check for any changes.  Continued use of our Websites and our Services following such changes constitutes your acknowledgment of them and agreement to be bound by their terms and conditions.

9.2  Children’s Privacy

We are committed to protecting the privacy of children and encourages parents and guardians to take an active role in their children’s online activities and interests. Our Websites are not directed to children or designed to attract them. You must be at least 16 years of age to use our Websites and Services. We do not knowingly collect, use, or disclose Personal Information about users that are under 16 years of age. If we later learn that a user is under 16 years of age, we will remove that user’s Personal Information from our databases and prevent the user from further using our Websites and services. If you become aware that a user is under 16 years of age, please notify us immediately at privacy@goodearthlighting.com. If you are a user who is identified in this manner, we may require you to submit suitable proof of age, such as a copy of government-issued identification, in order to continue using our Websites or Services.

9.3  Monitoring and Enforcement. 

In accordance with applicable laws, you may request access and raise concerns or complaints regarding your Personal Information processed by us with by contacting us: by email at privacy@goodearthlighting.com.

If you file a complaint, we will investigate the matter or suspected failure to comply with this Privacy Policy. It is our practice to respond to you within 45 days of receiving the complaint. We will take all appropriate action to remedy any such issues.

Contact Information.

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: privacy@goodearthlighting.com or send to us at 1400 East Business Center Drive, Ste. 108, Mount Prospect, IL 60056, USA .  You may also call us at 1-800-291-8838.

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Good Earth Lighting Mobile Privacy Policy


Effective Date: June 1, 2020

Updated: June 1, 2020

Good Earth Lighting and subsidiaries (“we”, “us”, “our”, “Good Earth Lighting”) are committed to protecting your privacy. This Privacy Policy (this “Privacy Policy”) describes our practices in connection with information privacy on Personal Data we process through your individual use of the following services, products, and related mobile applications (collectively, the “Products”):

  • Good Earth Mobile Application

 

Our collection, use, sharing and processing of Personal Data is also subject to the Service Agreement for our services located at Goodearthlighting.com            (“Terms of Service”).

To the extent required under applicable laws, for purposes of this Privacy Policy, we process your Personal Data as a “controller” under certain data protection laws, including, without limitation, the European Data Protection Regulation (“GDPR”).

ALL USE OF OUR SERVICES AND THE PRODUCTS IS GOVERNED BY POLICY AND THE TERMS OF SERVICE AS WE MAY UPDATE OR MODIFY THEM FROM TIME TO TIME IN OUR DISCRETION.  

PLEASE READ THIS PRIVACY POLICY CAREFULLY to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services and the Products.

BY ACCESSING OR USING OUR SERVICES or the Products, on behalf of yourself and/or your company or organization, you agree and consent to our practices, as described in this Privacy Policy, regarding the collection, use, processing and disclosure of your Personal Data. You are also agreeing to comply with the requirements contained herein.

This Privacy Policy may change from time to time. Your continued use of our Website after we make changes is deemed to be acceptance of those changes.  It is your responsibility to periodically check for updates.

In this Privacy Policy, “Personal Data” means information that can be used to identify an individual, either from that information alone, or from that information and other information we have access to about that individual. “Smart Devices” refers to those nonstandard computing devices produced or manufactured by hardware manufacturers, with human-machine interface and the ability to transmit data that connect wirelessly to a network, including: smart home appliances, smart wearable devices, smart air cleaning devices, etc. “Apps” refers to those mobile applications developed by Good Earth Lighting that provide end users remote control to Smart Devices and with the ability to connect to the supplier IoT Platform.

For other branded mobile applications powered by Good Earth Lighting, our Clients control all the Personal Data collected through our Products. We collect the information under the direction of our Clients and the processing of such information shall be limited to the purpose of providing the service for which our Clients has engaged us. If you are a customer of one of our Clients and would no longer like to be contacted by one of our Clients that use our service, please contact the Client that you interact with directly.

What Personal Data do we collect?

In order to provide our services to you, we will ask you to provide necessary Personal Data that is required to provide those services. If you do not provide your Personal Data, we may not be able to provide you with our products or services.

  1. Information You Voluntarily Provide Us
  • Account or Profile Data: When you register an account with us, we may collect your name and contact details, such as your email address, phone number, username, and login credentials. During your interaction with our Products, we may further collect your nickname, profile picture, country code, language preference or time zone information into your account.
  • Feedback: When using feedback and suggestion features in our Products, we will collect your email address, mobile phone number and your feedback content to address your problems and solve device failures on a timely basis.
  1. Information We Collect Automatically
  • Device Information: When you interact with our Product, we automatically collect device information, such as the MAC address of your devices, IP address, wireless connection information, operating system type and version, application version number, push notification identifier, log files, and mobile network information.
  • Usage Data: During your interaction with our Sites and Services, we automatically collect usage data relating to visits, clicks, downloads, messages sent/received, and other usage of our Sites and Services.
  • Log Information: When you use our app, the system and exception log may be uploaded.
  • Location Information: We may collect information about your real-time precise or non-precise geo-location when you use our specific Products or Services, such as Good Earth Mobile App.
  1. Smart Devices Related Information:
  • Basic Information of Smart Devices: When you connect your Smart Devices with our Products or Services, we may collect basic information about your Smart Devices such as device name, device ID, online status, activation time, firmware version, and upgrade information.
  • Information Reported by Smart Devices: Depending on the different Smart Devices you elect to connect with our Products or Services, we may collect different information reported by your Smart Devices.

Purposes and legal basis for processing Personal Data

The purpose for which we may process information about you are as follows:

  • Provide You Services: We process your account and profile data, device information, usage data, location information, and Smart Device related information to provide you with our Products and Services that you have requested or purchased. The legal basis for this processing is to perform our contract with you according to our Terms of Use.
  • Improve Our Services: We process your device information, usage data, location information and Smart Device related information to ensure the functions and safety of our Products, to develop and improve our Products and Services, to analyze the efficiency of our operations, and to prevent and trace fraudulent or inappropriate usage. The legal basis for this processing is to perform our contract with you according to our Terms of Use.
  • Non-marketing Communication: We process your Personal Data to send you important information regarding the Services, changes to our terms, conditions, and policies and/or other administrative information. Because this information may be important, you may not opt-out of receiving such communications. The legal basis for this processing is to perform our contract with you according to our Terms of Use.
  • Marketing Communication: We may process your Personal Data to provide marketing and promotional materials to you on our Products and Services. If we do so, each communication we send you will contain instructions permitting you to opt-out of receiving future communications of that nature. The legal basis for this processing is your consent. Additionally, if you consent to participate in our lottery, contest or other promotions, we may use your Personal Data to manage such activities.
  • Personalization: We may process your account and profile data, usage data, device information to personalize product design and to provide you with services tailored for you, such as recommending and displaying information and advertisements regarding products suited to you, and to invite you to participate in surveys relating to your use of our Products. The legal basis for this processing is your consent.
  • Legal Compliance: We may process your Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable laws and regulations; (b) to comply with legal process; (c) to respond to requests from public and government authorities (d) to enforce our terms and conditions; (e) to protect our operations, business and systems; (f) to protect our rights, privacy, safety or property, and/or that of other users, including you; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

Who do we share Personal Data with?

At Good Earth Lighting, we only share Personal Data in ways that we tell you about. We may share your Personal Data with the following recipients:

  • To our third-party service providers who perform certain business-related functions for us, such as website hosting, data analysis, payment and credit card processing, infrastructure provision, IT services, customer support service, e-mail delivery services, and other similar services to enable them to provide services to us.
  • To our customers and other business partners who provide you, directly or indirectly, with your Smart Devices, and/or networks and systems through which you access and use our Sites and Services.
  • To an affiliate or other third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including without limitation in connection with any bankruptcy or similar proceedings). In such an event, you will be notified via email and/or a prominent notice on our website of any change in ownership, incompatible new uses of your Personal Data, and choices you may have regarding your Personal Data.
  • As we believe to be necessary or appropriate: (a) to comply with applicable laws and regulations; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations, business and systems; (f) to protect our rights, privacy, safety or property, and/or that of other users, including you; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
  • To subsidiaries or affiliates within our corporate family, to carry out regular business activities.

Except for the third parties described above, to third parties only with your consent.

International Transfer of Information Collected

To facilitate our operation, we may transfer, store and process your Personal Data in jurisdictions other than where you live. Laws in these countries may differ from the laws applicable to your country of residence.

Your Rights Relating to Your Personal Data

We respect your rights and control over your Personal Data. You may exercise any of the following rights:

Via the “Profile – Personal Center” in our Products

You do not have to pay a fee and we will aim to respond you within 30 days. If you decide to email us, in your request, please make clear what information you would like to have changed, whether you would like to have your Personal Data deleted from our database or otherwise let us know what limitations you would like to put on our use of your Personal Data. Please note that we may ask you to verify your identity before taking further action on your request, for security purposes.

You may:

  • Request access to the Personal Data that we process about you;
  • Request that we correct inaccurate or incomplete Personal Data about you;
  • Request deletion of Personal Data about you;
  • Request restrictions, temporarily or permanently, on our processing of some or all Personal Data about you;
  • Request transfer of Personal Data to you or a third party where we process the data based on your consent or a contract with you, and where our processing is automated; and
  • Opt-out or object to our use of Personal Data about you where our use is based on your consent or our legitimate interests.

Security

We use commercially reasonable physical, administrative, and technical safeguards to preserve the integrity and security of your Personal Data. Good Earth Lighting provides various security strategies to effectively ensure data security of user and device. As for device access, Good Earth Lighting proprietary algorithms are employed to ensure data isolation, access authentication, applying for authorization. As for data communication, communication using security algorithms and transmission encryption protocols and commercial level information encryption transmission based on dynamic keys are supported. As for data processing, strict data filtering and validation and complete data audit are applied. As for data storage, all confidential information of users will be safely encrypted for storage. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), you could immediately notify us of the problem by emailing security@goodearthlighting.com

 

The information that we collect from you may be transferred to, and stored at, a destination outside of your country of domicile. It may also be processed by employees, subcontractors and sub-processors (“Our Providers”) operating outside of your country of domicile who work for us, or on our behalf. Our Providers may be engaged in, among other things, the fulfilment of any requests and the provision of support services. By submitting your Personal Data, you agree to this transfer, storing or processing. We take steps we believe reasonably necessary so that your Personal Data is treated securely and in accordance with this Privacy Policy.

Your Personal Data is currently processed and stored in the United States. 

Please note, not all countries provide the same level of data protection.  In this event, we will ensure that the recipient of your Personal Data offers an adequate level of protection in the country in which it is processed.

Data Retention

We process your Personal Data for the minimum period necessary for the purposes set out in this Privacy Policy, unless there is a specific legal requirement for us to keep the data for a longer retention period. We determine the appropriate retention period based on the amount, nature, and sensitivity of your Personal Data, and after the retention period ends, we will destruct your Personal Data. When we are unable to do so for technical reasons, we will ensure that appropriate measures are put in place to prevent any further such use of your Personal Data.  

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (send to the e-mail address specified in your account) or by means of a notice in the mobile applications prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

 

Your Rights

You have certain rights relating to your Personal Data, subject to local data protection laws. Depending on the applicable laws, these rights may include:

  • Right to Access. Making a request (sometimes referred to as a “data subject access request) to access your Personal Data at any time. This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
  • Right to Correct or Rectify. Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate Personal Data we hold about you corrected, although we may need to verify the accuracy of the new data you provide to us.
  • Right to Erase/Delete. Request erasure/deletion/removal of your Personal Data. This enables you to ask us to delete or remove your Personal Data where we do not have a valid reason to continue to process it. You also have the right to ask us to delete or remove your Personal Data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your Personal Data to comply with local law. Please Note: we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Right to Object. Object to processing of your Personal Data where we are relying on a legitimate interest (or those of a 3rd party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
  • Right to Restrict Our Processing. Request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the accuracy of the data; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to process it.
  • Right to Transfer. Request the transfer of your Personal Data to you or directly to another controller. This right only applies to automated information which you initially provided consent for us to use or where we used the Personal Data to perform a contract with you.  We will (unless there is an exemption) assist you by securely transferring your Personal Data directly to another controller where technically feasible or by providing you with a copy in a structured commonly used machine-readable format.
  • Right to Withdraw Consent. Withdraw consent at any time where we are relying on your consent to process your Personal Data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

California residents are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of Personal Data to third parties for their direct marketing purposes in the preceding calendar year. We do not share Personal Data with third parties for their own direct marketing purposes.  California residents who have profiles on our Websites and are under the age of 18 are entitled, in accordance with California law, to request and obtain removal of content and information that they themselves post on our Websites.

How to Exercise Your Rights.

To exercise your rights, please contact us by using the information in the “Contact Us” section, below. We try to respond to all legitimate requests within a reasonable time period and will contact you if we need additional information from you in order to honor your request. Occasionally it may take us longer than anticipated, taking into account the complexity and number of requests we receive. If you are an employee of a customer of ours, we recommend you contact your company’s system administrator for assistance in correcting or updating your information.

 

Contact Us

If you have any questions about our practices or this Privacy Policy, please contact us as follows:

Good Earth Lighting

Postal Mailing Address:      1400 East Business Center Dr. 

      Suite 108

      Mt. Prospect, IL  60056

Email: privacy@goodearthlighting.com