Our Beginnings

All ideas begin with a problem that needs to be solved. In 1992, much of the country was using incandescent light which produces only 5% light and 95% heat. With Marvin Feig (Good Earth Lighting President)’s passion for energy savings, he partnered with Alex Kowalenko (Co-Founder Research & Development) to develop and provide a decorative line of energy-efficient residential products with compact fluorescent lighting technology.

They started in a garage with a desk and sold their first energy-efficient light fixture at True Value. Quickly, they continued to grow product lines and expand into more retailers as the demand for more affordable, customizable, energy-efficient products as we entered the new millennium.

When LED technology became more available, they were speed to market, adapted, and converted to the new LED technology in all lighting fixtures for the residential market. In 2016, Good Earth launched long-lasting USB rechargeable and battery-operated solutions and partnered with Command Strips® by 3M for damage-free mounting solutions to accommodate anyone that loves wireless products that are easily accessible and always available.

Our Beginnings Image
More Than Lights Image

More than Lights

We have been recognized as a Lighting for Tomorrow award winner for our integrated LED three head motion activated flood & security light to provide safety for homes. 

We earned our stripes as a seven-time winner of various E.P.A. Energy Star awards ranging from Partner of the Year to Excellence for our initiatives and advancements towards energy-efficient lighting fixtures, product education & training. Our products assist in reducing utility costs, promote sustainability, prevent pollution and reduce greenhouse gases all while utilizing less energy to produce the same (if not better) lighting results for your needs without sacrificing features or functionality.

We feel we have done well by doing good for the environment and people through environmentally friendly, customizable, energy-efficient, cost-reducing products. We employ dedicated individuals passionate about making a difference in the homes and job sites for millions of people.  

Why Culture Matters

What makes us successful is the dedicated, passionate, talented team here to service our customers and to bring sustainable innovations and solution products to our consumers.

Our team brings decades of experience and knowledge to every part of our business. Many of us wear multiple hats and are committed to bringing the best products, customer service, and innovation to the market. We care for our employees, our community, and our customers.

Why Culture Matters Image
What We Live By

What We Live By

Core values reflect a way of life. Our culture and success starts with our mission and goals at Good Earth Lighting.

Mission: Environmental Lighting Made Easy

The mission of Good Earth Lighting is to design, develop and market a program of highly energy-efficient and eco-friendly lighting and products for the residential and light commercial markets that is:

Easy to Afford, Easy to Buy, Easy to install & Easy to Look At, Use, Maintain, and Dispose.

Marvin Feig


We want to make your installation an enjoyable experience. For answers to commonly asked questions, visit our FAQ page or the Questions/Answers section on each Product Page.

For any technical or general questions, you can call us 8:30 am to 5:00 pm CST, Monday to Friday, at 1-800-291-8838. You can also send us a message through our Contact page.

Customer Service Good Earth Lighting